Pricey Mates,
What a 12 months it has been! We are able to safely say that 2019 has been stuffed with extra highs and lows than every other we have skilled. By all of it, we have now been so grateful for you – our group – for serving to us alongside this journey.
new merchandise
We began 2019 with the purpose of utilizing our favourite substances from Ghana to simplify wholesome magnificence routines. We labored with small batch producers to deliver our 3 Step Skincare Routine to life – launching our Magic Black Cleaning soap Facial Cleanser and Moringa Mist.
nationwide retail launch
We had our first foray into nationwide retail beginning with 29 Pharmaca shops in California, Washington, Oregon, New Mexico, Colorado, and Illinois this July. In September, we added 13 New England space Complete Meals shops in Massachusetts, Maine, Connecticut, and Rhode Island. One of the vital thrilling issues about this course of was assembly and sharing our story with hundreds of latest clients and dozens of retailer managers and staff members. We grew our model ambassador staff and capped off the 12 months on the Massachusetts Girls’s Convention with the Complete Meals Native Crew.
farmer success retreat
We held the most important gathering of our Farmer Success staff – bringing employees from each nook of Ghana collectively for a 3 day retreat to be taught and share concepts to deliver extra farmers from poverty to prosperity.
placing moringa on the map
Spreading the phrase about moringa took us world wide this 12 months. We traveled to Cosmoprof in Bologna, Italy with their African Purchaser Delegation to discover new partnerships (and to hang around in a fort or two!).
We labored with movie star make-up artists who used our moringa oil and lip whips in photoshoots and runways across the nation from film units in California and New Mexico to New York Vogue Week.
New York turned our dwelling away from dwelling – we labored with CEW + Refinery29 to run a workshop on mission pushed manufacturers, shared our new launches at WELL Summit, and honed our mannequin, messaging, and mission as a part of the inaugural cohort of the BeyondSKU accelerator.
We shared our story with Attract, Stanford Social Innovation Assessment, PBS and Boston native favorites Detox & Chill.
defending the planet
This 12 months, we applied West Africa’s largest photo voltaic irrigation venture and sequestered 160,000 MT of carbon.
nucleus farm and manufacturing unit fireplace
The theme of this 12 months from the very begin gave the impression to be rising from the ashes. The primary half of 2019 introduced us fires that took 30 acres of our nucleus moringa farm – practically all of our natural seed provide – and our moringa leaf powder manufacturing unit. We leaned on our group for recommendation, funding, and emotional help as we navigated the rebuilding course of and began writing our comeback story.
There’s a cause they name moringa the “by no means die” tree – only a 12 months after the hearth, the bushes on our nucleus farm are as soon as once more in bloom and producing seeds.
deepening partnerships
We’re so fortunate to companion with a few of our favourite manufacturers in pure meals and sweetness to comprehend the impression moringa can have on individuals and the planet. We labored with Kuli Kuli this Earth Month to plant over 3000 moringa bushes. We continued to work with Greenvines, Pacha Cleaning soap, and Thistle Farms to combine moringa oil into their merchandise and located new companions in Moonbath and Blackbird
We’re trying ahead to deepening these partnerships and constructing new ones! Final month, we introduced some thrilling plans on the horizon with PiperWai – keep tuned!
rising our staff
It has been a pleasure to see our small staff within the US slowly develop – as we broaden to new cities, we’re on the lookout for model ambassadors to assist us inform our story and pattern our merchandise at Complete Meals, Pharmaca, and unbiased retailers (apply right here!).
realizing transformational impression
We spent a lot of 2018 and 2019 targeted on scale – establishing new relationships with 5000 farmers, planting hundreds of thousands of moringa bushes, and constructing out a nucleus farm. Now that these seeds are planted, we need to spend 2020 going deeper – advancing moringa agronomy, making a sustainable mannequin nucleus farm, and serving to every considered one of our farming households not simply escape excessive poverty, however attain prosperity.
We’re moving into 2020 re-energized and able to elevate the bar for what it means to create pure magnificence, construct moral provide chains, and look after the planet.
Moringa Love,
Kwami, Emily & Crew True Moringa
